A survey of US adults on their drinking habits found that excessive drinking (such as binge drinking) increased by 21% during the COVID-19 pandemic. Fast forward to today, and the “sober curious” trend is now booming, and it looks like it’s here to stay. In fact, according to a recent survey by Future Market Insights, the non-alcoholic beer market is expected to surpass $43B by 2032. With millennials driving interest in mindful drinking, companies must compete for market share. Old school breweries have begun innovating and receiving awards for their craft non-alcoholic beer, while canned mocktails are now seen lining the shelves of most supermarkets.

Odds are your employees’ interest in health-conscious lifestyle changes is growing. Participation in Dry January increased 19 percent in 2022, while the sober curious movement continues to gain traction through online support and digital communities.

Health-minded attendees should feel welcomed and included at your events. After all, 30 percent of people do not drink, or they stop after one drink. Thankfully, it’s easy to meet the needs of those who fully abstain or simply want a night off – just follow the recipe below.

Here are the key ingredients in crafting your next non-alcoholic beverage menu. 1. Start with a pretty - beautiful glassware with a garnish feels classy and festive. 2. Add a dash of taste - craft NA spirits offer fun, unique flavors. 3. Mix in variety - consider an NA cocktail tasting menu 4. Highlight health - broadcast garden to glass ingredients or superfood additions


Ready to incorporate the sober curious trend into your next event? Let’s talk.