What You Will Learn:
Discover the mindset shift driving companies to prioritize experiences over products, and explore the key elements that make these experiences memorable. Real-world examples will show you how to apply this framework to achieve better outcomes for your meetings and events.
The Experience Economy
Today, people increasingly value experiences over material goods. A striking 78% of millennials report they would rather spend money on an experience or event than purchase physical items. Research by Cornell psychology professor Thomas Gilovich suggests that experiences contribute more to happiness than material possessions, whether in the anticipation, the experience itself, or the memories afterward. Experiences are deeply tied to our identity, social connections, and can even reshape our perspective on life.
The rise of instant access to information has amplified expectations. News, social media, and advertising all contribute to the FOMO (Fear of Missing Out) culture, which makes people crave unique and authentic experiences. To stand out in this landscape, it’s critical to capture your audience’s attention. Delivering a clear, compelling message has become more essential than ever. Experience staging has thus become a crucial tool across industries—whether you’re a marketer in the consumer sector or an executive aiming to drive change. The ability to create impactful, memorable experiences is now a key factor in achieving business success.
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